CUT THE
DEFAULTS

The first idea is everyone's idea.
Push one full step past it, every time.

WHITE SPACE
IS NOT EMPTY.
IT IS LOAD BEARING.

SLIM

One typeface, disciplined, beats five typefaces, excited

MOTIONMOTIONMOTION

Animate meaning, not decoration. If it moves, it must mean.

Blur, shadow, and scale are a physics engine.
Use one law, obey it everywhere.

Two colors, fully committed

A gradient is a decision, not a filter

Taste is not a gift.
It is a checklist, run without mercy.